A planners blog translating sustainability for marketeers...
www.inthistogether.com.au
Monday, May 12, 2008
Tuesday, April 15, 2008
Why Derek Zoolander may save the movie industry
A new post on a way out of the crisis for the movie industry, and how Derek Zoolander may help.
http://finalburp.wordpress.com/
http://finalburp.wordpress.com/
Friday, February 1, 2008
Dress like a star, grow up like Steve Nash
My latest posts: an ad that feels somewhat like adidas, but it's actually NBA (featuring Steve Nash), and a cool e-store.
http://finalburp.wordpress.com/
http://finalburp.wordpress.com/
Friday, January 25, 2008
Tuesday, January 15, 2008
Can You Name That Slogan?
Businesses spend millions to create a catchy tagline for their products. Too bad consumers don't remember most of them
Click here for the link
Click here for the link
Monday, January 14, 2008
Your Advertising Slogans Are Crummy. Can't You Do Better?
Meaningless Taglines -- Replete With Platitudes and Too-Cute Ploys -- Hamstring Identities of Many Major Businesses. It Doesn't Have to Be That Way
Click here for the link
Click here for the link
Wednesday, January 9, 2008
Purchase-based vs brand-based channel planning
A new post from Final Burp, comparing media and creative approach to channel planning (with some art in it)
http://finalburp.wordpress.com/
http://finalburp.wordpress.com/
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