Monday, May 12, 2008

In This Together

A planners blog translating sustainability for marketeers...

Tuesday, April 15, 2008

Why Derek Zoolander may save the movie industry

A new post on a way out of the crisis for the movie industry, and how Derek Zoolander may help.

Friday, February 1, 2008

Dress like a star, grow up like Steve Nash

My latest posts: an ad that feels somewhat like adidas, but it's actually NBA (featuring Steve Nash), and a cool e-store.

Friday, January 25, 2008

Tuesday, January 15, 2008

Can You Name That Slogan?

Businesses spend millions to create a catchy tagline for their products. Too bad consumers don't remember most of them

Click here for the link

Monday, January 14, 2008

Your Advertising Slogans Are Crummy. Can't You Do Better?

Meaningless Taglines -- Replete With Platitudes and Too-Cute Ploys -- Hamstring Identities of Many Major Businesses. It Doesn't Have to Be That Way

Click here for the link

Wednesday, January 9, 2008

Purchase-based vs brand-based channel planning

A new post from Final Burp, comparing media and creative approach to channel planning (with some art in it)