In This Together

A planners blog translating sustainability for marketeers...

www.inthistogether.com.au

Why Derek Zoolander may save the movie industry

A new post on a way out of the crisis for the movie industry, and how Derek Zoolander may help.

http://finalburp.wordpress.com/

Dress like a star, grow up like Steve Nash

My latest posts: an ad that feels somewhat like adidas, but it's actually NBA (featuring Steve Nash), and a cool e-store.

http://finalburp.wordpress.com/

A girl like me

Fancy

Can You Name That Slogan?

Businesses spend millions to create a catchy tagline for their products. Too bad consumers don't remember most of them

Click here for the link

Your Advertising Slogans Are Crummy. Can't You Do Better?

Meaningless Taglines -- Replete With Platitudes and Too-Cute Ploys -- Hamstring Identities of Many Major Businesses. It Doesn't Have to Be That Way

Click here for the link

Purchase-based vs brand-based channel planning

A new post from Final Burp, comparing media and creative approach to channel planning (with some art in it)

http://finalburp.wordpress.com/

Sketchy learning on advertising

For those who are new to advertising:
http://highered.mcgraw-hill.com/sites/0072415444/student_view0/

Capturing creativity

Focuses on how to enhance the creativity of a person. Mysteries of the creative process; Myths about creativity; Generativity and creativity.

Click here for the link.

Authenticity over Exaggeration: The new rule in advertising

An HBS article on the following link:

http://hbswk.hbs.edu/item/5812.html

Consumer Behaviour Fundamentals

http://www.consumerpsychologist.com/#Strategy

Our "Janus-Like" Powers

Discovery consists of looking atthe same thing as everyone elseand thinking something different.

http://blog.creativethink.com/2008/01/our-janus-like.html

First Foot

http://farisyakob.typepad.com/blog/

GPS Question

http://russelldavies.typepad.com/